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Why Literally (Almost) Every Price Ends in 99 Cents

Why Literally (Almost) Every Price Ends in 99 Cents

Historians can’t pinpoint who established the trick, but consumer behavior experts can definitely explain why it helps move more goods. Ending a price in . 99 is based on the theory that, because we read from left to right, the first digit of the price resonates with us the most, Hibbett explained.

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